ASSIGNMENT #4

empathy

Empathy is the capacity to recognize emotions that are being experienced by another sentient or fictional being. One may need to have certain amount of empathy before being able to experience   accurate sympathy or compassion.

INTERNATIONAL ADS

EMOTION

* Love, Romantic, Intimate, sharing, caring

IDEA

* 2 in 1 ,Compatible

CONCEPT

* in this ads shows one boy and one girl hugging each other ,both of them shirtless ,seem that girls sharing the same jeans with that boys.

RATIONALE

* they want to portrayed the intimate,sharing and caring situation , they want to tell us about this jeans can fit with they boys and girls.

LOCAL PSA

EMOTION

* happiness , love, sharing

IDEA

* Positive, awareness, No discrimination

CONCEPT

* African girls hugging her child, while her child looks sad, but at the same time that baby looks comfort by hugging her mom,looks like that baby dont want to let her mom go.

RATIONALE

* Almost every minute, of every day, a baby somewhere in the world is born with HIV, the virus that causes AIDS. But it need not be like this. Babies born to HIV-positive mothers don’t have to start their lives with ill health and a possible future of stigma and discrimination.